Campaign Brief
Build a full-funnel communication approach for driving D2C sales during Feb to April (2024)
The Challenge
Summer hadn't kicked in across India at the start of February. So highlighting the need of an air cooler wasn't an option.
Campaign Idea
What if I tell people that they can continue to stay chill, no matter the situation around them? This led me to come up with 'Thandi Chalti Rahegi'. And to weave a story that's relatable, I thought of showing relatable situations, that make mahaul garam.
Relatable situations, that make mahaul garam, were mapped - Kaam Ka Stress | Ghar Ka Stress | Shaadi Ka Stress | Relationship Ka Stress | Exams Ka Stress | Finance Ka Stress
Valentine's Day
Category-specific Communication
Remarketing Communication
Email Nurturing
Results
Overachieved revenue targets by 150% | Avg. CTR - 2% | 2024 Lowest ACOS - 20% (56% was lowest in 2023)
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