Europa Locks - Safety Ki Guarantee

Pitch Brief 

Europa Locks is one of the leading lock manufacturing company in India, with a legacy of 40 years. Come up with communication ideas for creating brand and product awareness.

Communication Approach

When it comes to security, people display peculiar behavioural styles. This includes multiple rechecks after locking a car, setting complex security pattern for their mobile, hiding the keypad of an ATM, etc. The idea was to use these behavioural patterns in the narratives to create light-hearted stories and emotionally connect with the audience. 

Communication Concept: Safety Ki Guarantee

Brand Awareness

Film and Storyboard

Product Awareness

Film and Storyboard