Project Overview
Ashok Beleza is a luxury residential development at Alto Betim, near Porvorim, North Goa. Offering Ready to Move in, Ready to live in - 24 Units
3BHK and 4BHK Holiday Homes, Villas. Starting 1cr – 2.65cr
Communication Objective
To brand Ashok Beleza as the perfect vacation home among the affluent class audience like businessmen and C-suite executives.
Concept
Your Next Power Move
Rationale The concept targets those accomplished people who have hustled, made power moves and achieved recognition and fame in life and are now looking to slow down. Their next step is to enjoy the fruits of their hard work and spend time with their family, which in itself is a power move. Slowing down is their biggest power move, because at the end of the day this is the quality life they aspire for. The concept juxtaposes common business lingo against a serene, happy backdrop to convey that this could be their life at Ashok Beleza, if they make the right power move.
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