Kiri Align WHS Management System - Beware. Take Care.

Campaign Brief

To crack a communication concept for Kiri Align - a cloud-based work health, safety, and compliance management system that helps organizations get control over workplace safety and improve safety awareness among its employees.

Communication Approach

In companies across industries, safety is compromised to meet productivity targets and delivery timelines. Neglecting workplace safety can make it difficult for companies to tackle mishaps, leading to unexpected financial and legal stress.

The plan was to create a visually impactful communication that highlights how neglecting workplace safety can cost a lot. 

Communication Concept: Beware. Take Care.