iVoomi Jeet Electric Scooters - Go Befikar

Campaign Brief

To create a communication concept for iVoomi Jeet Electric Scooters that will launch the vehicle in the Indian market.

About iVoomi Energy

iVoomi Energy is an Indian-based EV brand with over 3 manufacturing facilities spread across Maharashtra and Delhi.

Communication Approach

Switching to an EV is often accompanied by a lot of doubts regarding its battery life, charging time, range, comfort, power, and safety. But when there’s an EV, like the iVoomi Jeet, that has answers to all these problems, then every buyer can ‘Go Befikar’.  Since the target locations were majorly tier 2 and tier 3 cities, the plan was to go with Hinglish communication.

Communication concept - Go Befikar