About GetNatty
GetNatty is a unique one-stop shop for customised designer wear where upcoming & talented designers showcase their products and make the latest fashion trends available to the fashionistas. Their robust collection of contemporary designer wear differentiates them from the multiple online platforms offering run-of-the-mill, same-style-for-all products while GetNatty stays true to the contemporary fashion trends, not being swayed by style.
Pitch requirements
Brand positioning
Acquisition strategy
Retention strategy
Concept The Last Word In Fashion
Rationale
Fashion is all about trends, customisations, fabrics and cuts while style is your own interpretation of that. Creating this crucial distinction between style and fashion is important and through this campaign concept we portray ourselves as the thought-leaders when it comes to all things fashion, acting as an inspiration for your fashion senses. Through our communication, we establish the fact that when we talk about fashion in its truest sense, our brand has the last say.
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